Tote Privacy Policy

At Tote, we are committed to protecting your personal data and respecting your privacy while you enjoy tote betting, tote casino games, and everything else our platform offers. This Tote Privacy Policy explains what information we collect when you use our website, tote app, or any of our services, how we use it, and the choices you have. We are TDCO Limited, registered in England and Wales under company number 11300287, with our registered office at 6th Floor, 6 Kean Street, London WC2B 4AS. Tote is licensed and regulated in Great Britain by the Gambling Commission under account number 54779, licence number 000-054779-R-331321-00, and also holds a remote bookmakers licence for pool betting customers in Ireland.

Information We Collect

When you tote register for an account, place a tote bet, or use our tote casino app, we collect certain personal information necessary to provide our services and meet our regulatory obligations.

  • We collect identity details such as your full name, date of birth, address, and contact information when you create an account with us.
  • We record financial information, including payment card details, when you make a tote deposit or request a tote withdrawal.
  • We gather activity data, such as your tote login history, betting patterns, game selections, and how you interact with our tote slots, tote live casino, and sportsbook markets.
  • We may collect verification documents to confirm your identity and comply with anti-money laundering and responsible gambling requirements.
  • We automatically collect technical information, including your IP address, device type, browser, and operating system, whenever you access our services through desktop, mobile, or our iOS and Android apps.

How We Use Your Information

We use the information we collect for a variety of legitimate purposes connected to running Tote as a safe and compliant betting and gaming operator.

  • We use your data to verify your identity, manage your account, and process your tote deposit and tote withdrawal requests securely.
  • We use your activity data to personalise offers, including any tote bonus, tote promo code, tote no deposit bonus, or tote free spins you may be eligible for.
  • We analyse betting and gaming behaviour to detect suspicious activity, prevent fraud, and support our responsible gambling tools, such as deposit limits and self-exclusion.
  • We use your contact details to send you important service updates, and, where you have consented, marketing communications about our latest tote casino bonus offers and promotions.
  • We use aggregated and anonymised data to improve our tote casino online platform, including our tote slots, tote live casino, and sportsbook features.

Cookies and Similar Technologies

We use cookies and similar tracking technologies on our website and within our tote casino app to remember your preferences, keep you securely logged in, and understand how customers use our services. Our Cookie Policy, available separately on our website, explains the categories of cookies we use and how you can manage your cookie preferences through your browser or device settings.

Sharing Your Information

We do not sell your personal data. However, we may share your information in limited circumstances necessary to operate our business responsibly and lawfully.

  • We share data with payment providers to process transactions made via debit card or Apple Pay.
  • We share information with our licensed gaming and sports betting suppliers, including providers such as Pragmatic Play, Playtech, NetEnt, Evolution, and Pragmatic Play Live, to deliver the games and tote sports casino markets available on our platform.
  • We disclose information to the Gambling Commission, GAMSTOP, and other regulatory or law enforcement bodies where required by law or licence conditions.
  • We may share data with fraud prevention agencies and credit reference agencies to verify your identity and protect against financial crime.
  • We engage trusted third-party service providers, such as IT hosting and customer support platforms, who process data strictly on our instructions.

Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our payment systems are enrolled in the Secure Code programme, and we hold customer funds separately with a Medium level of protection as defined by the Gambling Commission. While we work hard to safeguard your information, no method of transmission over the internet is entirely secure, and we encourage you to keep your tote login credentials confidential.

Data Retention

We retain your personal data for as long as necessary to provide our services, meet legal and regulatory obligations, resolve disputes, and enforce our agreements. Accounts with no betting activity for 24 months are treated as dormant, and we may apply a monthly administration fee once the balance can no longer be returned to you, in accordance with our terms.

Your Rights

You have a number of rights regarding the personal data we hold about you, and we are committed to respecting them.

  • You can request access to the personal data we hold about you at any time.
  • You can ask us to correct any inaccurate or incomplete information in your account.
  • You can request that we delete your data, subject to our legal and regulatory retention obligations.
  • You can object to or restrict certain types of processing, including direct marketing.
  • You can withdraw consent for marketing communications at any time by updating your account preferences or contacting us directly.

Responsible Gambling and Your Data

We use certain personal and behavioural data to support responsible gambling tools, including deposit limits, reality checks, temporary suspension, and self-exclusion for periods ranging from six months to five years. We also share relevant information with GAMSTOP to help protect vulnerable customers. If you have registered with GAMSTOP or self-excluded, we will not send you promotional material, including tote bonus code offers or tote casino bonus promotions.

Children's Privacy

Our services are strictly intended for individuals aged 18 and over who are resident in the UK or Ireland. We do not knowingly collect personal data from anyone under 18, and we take age verification seriously as part of our account registration process.

Changes to This Policy

We may update this Tote Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We encourage you to review this page periodically. Continued use of our tote casino app, website, or betting services after any changes indicates your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact our customer care team via LiveChat, available 24/7, by email at customercare@tote.co.uk or feedback@tote.co.uk, by phone on 0800 032 8188 in the UK or 1800 238 669 in Ireland, or by post to Customer Care, Waterside House, Waterside Drive, Wigan, WN3 5AZ. We are here to help with any questions relating to your account, our tote casino uk services, or your personal data.